In a context of globalisation, business strategies in one and the same sector have points in common, distinguished only by an endless number of details. The road of distinction we took more than 70 years ago is the road we continue along today. As a result, we can say that at Omar Coatings we like to be different.
With this in mind, we have created a new image and a new slogan with which we feel identified. Through different images, which accompany a pair of hands, our aim is to demonstrate who we are and what we do. While it is true that our experiences remain in our memory, it is our hands that physically materialise them, transforming them into sensations. They are the emblem of our existence and represent our personal interpretation of the objects and environment in which we live and work.
By combining the symbolism of the hands with the phrases we have chosen to go with the slogan, COVERING YOUR LIFE, our aim is to demonstrate the result of our work and what makes us want to offer the best of ourselves and, of course, our company as a whole. An association of elements that uses text and images to summarise what OMAR COATINGS is and what makes us different.
We start by highlighting our experience as our great value. Not in vain have we been providing solutions and services for more than 70 years, bringing together several generations during this time, establishing quality as a maxim for development and commercialisation and quality as our reference.
But although our past is important, we also look to the future. Especially the world around us. This is why we are particularly focused on sustainable development and the environment. In the production of our materials and their subsequent application using any of the established systems. At Omar Coatings we produce more and more water-based products, we eliminate heavy materials and we promote 100% solid products and raw materials from renewable sources, among many other actions.
Undoubtedly, one of the pillars of our success is our unquestionable commitment to research, innovation and the development of our products. The improvement of traditional coatings in varnishes and resins has brought the trust large enterprises in the sector that count on our commercial and technical advice to develop the new materials they are continuously placing on the market.
Last but not least, we aim to learn something new every day. The arrival of and commercialisation on new markets around the world has opened up the door for new alternatives in both manufacturing and marketing.We are currently present in 27 countries and continue to expand across borders all over the world. The people, types of applications, temperatures and needs of each market have taken us beyond our borders and we firmly intend to continue expanding and growing. This is why we have also decided that our new slogan needed to be in the most universal language, English, to reach out to all our customers and suppliers across the world.
COVERING YOUR LIFE summarises the way we are.Who we are and what we do.That makes us different.