During the month of November, assisted by the exclusive distributor of Omar Coatings for Morocco, we were present at what is possibly the most important show in Casablanca. The 17th edition of the event was staged on an area of more than 20,000 m² and attended by 660 national and international companies and over 182,000 visitors. An extraordinary experience in terms of number of visitors, commercial result obtained and feedback received.
The show is undoubtedly is a very important base for optimising the internationalisation process we launched at Omar Coatings several years ago. A journey beginning with continuous knowledge of the market in each of the countries where we sell paints, varnishes and resins, offering a custom solution for each area; and Morocco could not be an exception. In this country, our commercial agents, who cover areas as diverse as Marrakesh, Fez, Rabat, Agadir and Casablanca itself, managed to attend and draw feedback on the needs of each area, offering solutions for every demand.
Our polyurethane varnishes were initially the spearhead of the business. Characteristics as highly appreciated as the silky touch, the homogenisation of the toners and the consistency and purity of the highlights in our high-gloss products made it possible for visitors, samples in hand, to experience the positive characteristics of our products without the intervention of the commercial or technical agents in attendance at the show.
Fortunately, it was a highly positive and enriching experience in terms of participation and the involvement of the entire Nordic team, whom we would like to thank for their involvement and effort at such an important show for the sector.